Alternative Milk Changing Basics

The rise of these new products has stirred retailers to re-think milk marketing and the whole category may be the beneficiary. While health reasons are a factor, taste is playing a part, too. Bob Vosburgh analyzes the old and the new approaches to one of consumers' basic food sources. How are retailers marketing alternative milks? What role can manufacturers play in driving sales? This month’s Category Profile offers a comprehensive report. Click here for video.

Fruit Is New Store Brands Opportunity

Everyone loves fruit and now fruit consumption is climbing even higher as shoppers search for healthier snacks and exotic tastes.

Did Someone Say Chocolate?

Everyone loves chocolate, it seems. The category is gaining fans as retailers find that their own brands can be popular and profitable.

Store Brands Vitamins Make You Strong

Vitamins & supplements may not make you look like this man & woman but are showing their muscles as the category grows more powerful.

Ah, the Bakery

You can smell the fresh bread all the way to the check-out counter. With a market share of 36%, private label is enjoying the aroma more than ever.

Housewares

Retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration.

There’s Profit in Ethnic Tastes

Foods once considered exotic are now the norm. Millennials and Baby Boomers are keys to the interest in ethnic foods.