Appetizers and Soups

Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes. The category is worth more than $10 billion with store brands enjoying the biggest growth as retailers add more adventurous, international and healthy choices to the shelves. The traditional franks-in-a-blanket now vies for space with savory pork lumpiaspring rolls, indulgent brie and apple fig-filled spanakopita and better-for-you Italian vegetable with farro soup. Bob Vosburgh details the major trends influencing the category, and who’s preparing the next course for further growth. Click here for video.

  • Clean Up is Getting Easier with Store Brands
    Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here for video
Cookies Are Still Today's Superstars

There is nothing like a delicious cookie to restore your faith in mankind and today's consumers, many of them millennials, are enjoying the taste while meeting their desires for nutrition, health and wellness, and innovation.

Soup's On...and Appetizers Too

Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes.

Sleep Aids

When counting sheep no longer works, consumers suffering from insomnia and other sleep deprivations are turning to OTC, natural, and wearable solutions.

Smile When You Say Cheese

Cheese is one of private label's biggest categories with more than 40% in unit share. There's more to smile about, too.

Consumers Driving Skin Care Sales Up

Skin care sales grew by nearly 10% last year. For store brands, skin care is offering a new category for expansion and innovation.

New Formulations Help Juice Sales Grow

Juice is king. Fruit juices. Vegetable juices. They are healthy and taste good. Bob Vosburgh explains.