For decades, national brands have dominated the laundry category, but a new generation of young men and women is redefining what consumers want and will buy. The change could mean a big breakthrough for store brands. Environmentally-friendly is part of the change ‑ but so are high-efficiency washing machines which conserve energy and water. Bob Vosburgh analyzes the trends and how retailers are using store brands to attract customers. What role can manufacturers play in driving sales? This month’s Category Profile helps answer the question. Click here for video.
Juice is king. Fruit juices. Vegetable juices. They are healthy and taste good. The category, however, has had to stay on top of changing tastes and eating habits. This month's category profile looks at the products and the potential. Click here for video