Can Store Brands Clean Up Laundry Sales?

For decades, national brands have dominated the laundry category, but a new generation of young men and women is redefining what consumers want and will buy. The change could mean a big breakthrough for store brands. Environmentally-friendly is part of the change ‑ but so are high-efficiency washing machines which conserve energy and water. Bob Vosburgh analyzes the trends and how retailers are using store brands to attract customers. What role can manufacturers play in driving sales? This month’s Category Profile helps answer the question. Click here for video.

Fruit Is New Store Brands Opportunity

Everyone loves fruit and now fruit consumption is climbing even higher as shoppers search for healthier snacks and exotic tastes.

Did Someone Say Chocolate?

Everyone loves chocolate, it seems. The category is gaining fans as retailers find that their own brands can be popular and profitable.

Store Brands Vitamins Make You Strong

Vitamins & supplements may not make you look like this man & woman but are showing their muscles as the category grows more powerful.

Ah, the Bakery

You can smell the fresh bread all the way to the check-out counter. With a market share of 36%, private label is enjoying the aroma more than ever.


Retailers are eyeing the $85 billion housewares and kitchenwares category business as the new frontier for store brands penetration.

There’s Profit in Ethnic Tastes

Foods once considered exotic are now the norm. Millennials and Baby Boomers are keys to the interest in ethnic foods.